Google Panda Update – 40 Algorithm Changes For February 2012

MonkSEO — Thu, 01 Mar 2012 03:22:55 +0000

Google just released the latest 40 new algorithm changes for the latest Google Panda update. Every month Google Updates their blog with Search Insights to help webmasters understand the latest changes they are making so you can be in compliance with your internet marketing and SEO strategies. You have to stay on top of this, and I am here to help!

Here is a link to this months Search Quality Highlights from Google’s own Search Insights Blog, click here to see this Google Panda Update

After reviewing all the changes this month, it is becoming more and more obvious that Google Panda updates are trying to make it harder and harder for newer, or lower quality sites to rank. What that means is that, first of all, make sure everything you do is high quality. Make sure your site programming is high quality, and clean, make sure your content is related, unique and helpful to users or traffic visitors, and most of all, if your site is new, don’t go crazy and build tons of backlinks quick, or you will get sandboxed. Google is cleaning itself up by adjusting the algorithm to look for ‘naturalness’ – and included here is link building, and creating backlinks.

Here are a few spotlights:

Improvements to freshness. [launch codename “iotfreshweb”, project codename “Freshness”] We’ve applied new signals which help us surface fresh content in our results even more quickly than before.

MonkSEO Comments: This means they have made new ways to scour the web for new, fresh, recent content, be it from your blog being updated and pinged, posts added to your new tweets, news, media press, etc. I recently noticed that Google is listing Google+ Profile pages, and posts of recent postings and additions are turning up quickly in first page rankings. I started doing some similar things and will update on my findings soon.

Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

MonkSEO Comments: This is Google’s generic, layman way of saying, “We made lots of changes to our algorithm, and recently checked your site to make sure it complies to our standards, which have been updated… “

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.

MonkSEO Comments: I wish I knew more about this and which method of link analysis they used for several years… because I am probably using, and every other SEO person in the world, unfortunately, we will never know, just keep making good relevant links, with descriptive anchor text, URL names, going to relevant pages of great, unique content, and you will survive this change.

Spam update. In the process of investigating some potential spam, we found and fixed some weaknesses in our spam protections.

MonkSEO Comments: Another warning to not use any non-kosher website building methods, such as push button auto blogs, duplicate content, etc. Again, a reminder to create unique, awesome content that is valuable to your readers, subscribers, and customers!

Well, I really hope this helps you with your search engine optimization and link building strategies.

Please share and like this post if you found it helpful, also, don’t be afraid to leave a comment on this page! I would love to hear your comments on any current changes you have noticed to your own sites and rankings.

And as always, if you every have questions, feel free to ask me your SEO questions using our “Question” link on the left side of every page, via our Support Desk in the top nav bar, or email your questions to support@monkseo.com

Here is the link to the February Search Insights again: Google Panda Update

If you are backed up on being up to date, see my post last month for the January Insights: Google Panda – Update

Bing SEO Update. 2 – 1st Page Rankings on Bing For MonkSEO.com

MonkSEO — Fri, 24 Feb 2012 23:09:25 +0000

A few weeks ago, I posted this blog posting with a link to Bing’s SEO Guidelines.

I just started seeing some more Bing traffic coming to my site and after a little research found this.

For the search term “Bing SEO Guidelines“, MonkSEO.com has 2 pages on the 1st page of results, one is our category page and the other is our tag page.

Bing Search Engine Optimization

This is really good news, because that means Bing will start crawling all my other pages now, and future posts will begin to rank more easily, now that we have our high level category and tag pages being hit on the 1st page.

It will be interesting to see what else will come out of this.

Till Next Time, Happy SEO’ing!

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Google Panda Update – 40 Algorithm Changes For February 2012

Bing SEO Update. 2 – 1st Page Rankings on Bing For MonkSEO.com